Clean ingredients
No SLS, no parabens, no synthetic dyes, no triclosan. Every ingredient earns its place.
A Herbapharmedica brand · est. 2012
Clean oral care,
Clean oral care,
naturally formulated.
Dentist-aligned toothpaste, made with the ingredients you'd choose yourself — and none of the ones you wouldn't.
- 4
- Targeted formulas
- 0
- SLS · parabens · dyes
- 13+
- Years of FMCG expertise
No. 01 — Bamboo Charcoal, our whitening edition
Shop by concern
What can we solve for you?
The Range
Four formulas. One standard.
Each paste is built around a single concern — and the same clean-ingredient philosophy across the board.
Whitening Bamboo Charcoal Toothpaste
Activated charcoal whitening — without the grit.
£6.99 Shop —
Sensitivity Sensitive Toothpaste — Soothing Relief
Calm-formula relief for sensitive teeth and gums.
£6.99 Shop —
Daily Care Daily Care Toothpaste
Your everyday clean — refined.
£6.99 Shop —
Cavity Protection Whitening & Anti-Cavity Toothpaste
Visibly brighter. Quietly fortified.
£6.99 Shop —
Why BioAnnova
Four standards. No compromises.
Non-abrasive formula
Every paste is below the RDA threshold dentists recommend for daily wear-free use.
Dentist-aligned
Fluoride remineralisation, potassium-nitrate sensitivity relief — the actives clinicians actually endorse.
Sustainably packaged
Recyclable tubes, FSC cartons, and shipping that's as light on the planet as it is on your teeth.
Heritage
A Herbapharmedica Ltd brand.
BioAnnova is built on the manufacturing standards of Herbapharmedica Ltd — a London-based FMCG specialist trusted by major retailers, pharmacies, and grocery chains since 2012.
From concept to manufacture, every formula passes through the same in-house development discipline that supplies the UK's largest high-street names.
Read the story
The complete routine
All four formulas. One ritual.
Whitening, sensitivity, daily care, and anti-cavity — the full BioAnnova range, bundled at a deliberate saving.
£24.99 £27.96 Save £2.97
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