Sensitive Toothpaste — Soothing Relief
Calm-formula relief for sensitive teeth and gums.
£6.99 · 75ml tube
Built for teeth that flinch at cold, hot, or sweet. Our soothing formula combines potassium nitrate — the active dentists most frequently recommend for sensitivity — with a gentle, low-RDA base that won't aggravate exposed dentin. Calming and effective from day one, with measurable relief in two weeks.
- 5% potassium nitrate — dentist-recommended active
- Soothes within 14 days of daily use
- Ultra-low abrasion
- Fluoride enamel repair
Ingredients
{{ FILL: full INCI list per regulatory format. Below is the formulation summary — each active and its role. }}
- Potassium Nitrate (5%)
- Calms exposed dentin nerves
- Sodium Fluoride
- Remineralises and protects enamel
- Hydrated Silica
- Ultra-low-RDA polish
- Glycerin
- Hydrates oral tissue
- Aloe Barbadensis Leaf Juice
- Soothes gums
How to use
- 01Use morning and night for the first two weeks for fastest relief.
- 02Apply a pea-sized amount to a soft-bristled brush.
- 03Brush gently for two full minutes.
- 04Spit, don't rinse. Continue daily for ongoing protection.
Shipping & returns
Free UK shipping on orders over £25. International shipping calculated at checkout.
30-day returns on unopened products. Damaged or defective items refunded in full.
Complete the routine
Quiet emails. Considered offers.
Get early access to new formulas, considered guides to oral care, and the occasional reader-only discount. Unsubscribe anytime.